Enchanting the beta reader

How open are you to the suggestions made by the beta readers of your book? How much of their input are you willing to accommodate in your rewriting process? How do you thank them and make them feel special when their ideas become part of your idea? The beta readers...

The price of a new book

You clicked published and you have to wait for Amazon to accept your book and add it to their online shop. Great! Now you’re a self-published author. What price did you set for your book, and why? Did you go for over $9.99 because your book is worth it? If you have...

To be remarkable and enchant readers

Literary genre should help differentiate books. Business logo, mission, and vision should help differentiate your product from others perceived as similar. Perceived as similar is what happens to most writers. When I’m asked, “So, you’re a writer, what do you write?”,...

Personal branding

Personal branding is what comes next. Or not? If you think of yourself as a brand, and anybody with a goal should do it, you got to the point when you can define who you are as a personal brand: a professional writer, an entrepreneur, a candidate for a certain job,...
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