To be remarkable and enchant readers

Literary genre should help differentiate books. Business logo, mission, and vision should help differentiate your product from others perceived as similar. Perceived as similar is what happens to most writers. When I’m asked, “So, you’re a writer, what do you write?”,...

Personal branding

Personal branding is what comes next. Or not? If you think of yourself as a brand, and anybody with a goal should do it, you got to the point when you can define who you are as a personal brand: a professional writer, an entrepreneur, a candidate for a certain job,...

The career path of an avid reader

I try to forget those nights when I read books under the moonlight because the electricity was off. The Socialist Republic of Romania must have been a sea of darkness from above all those years ago. It sounds kind of romantic, but it wasn’t. My eyes were hurting. The...

Stop writing books

Reasons for writing books are in unlimited supply; from having a message to share with the world to wanting to become a professional writer and make money. There are thousands of reasons. It’s easy to lose sight of the many reasons that motivate us as authors....

The power to sell good books

The power to decide what books get published and sell belonged to publishing houses for years. The knowledge and business experience of a publisher created this monopoly by his ability to get the right book in the hands of the reader. Somebody else controlled money...
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