We’re in the storytelling business

Don’t deceive yourself. You’re not just telling stories. You’re telling stories and getting paid for it. You’re in the storytelling business. You write your ideas with words that other people need to understand, with a plot that makes sense and build universes in...

Would you buy a book because…

Would you really buy a book because… Everyone else is reading it? It has thousands of 5* reviews on Amazon? You think the person who wrote the 1* review is an idiot which means the book is good? One of your friends wrote it? You like the...

What it takes to become a writer?

It takes a lot to become a writer. It’s hard work. While creating the list of functionalities for Asengana, I was thinking about the similarities between starting a business and writing a book. These are some ideas: 1) Connecting with people As a writer, you create a...

The publishing Big Five dilemma

The Big Five publishing houses produce almost 60% of the English-language books and thousands of small publishing houses and self-published authors produce the rest. The turnover and the rate of failure of the little guys are huge. The big publishing houses sell good...

The buying part is easy

The buying part is easy because Amazon makes it so. Nearly every potential reader for your Kindle books already has an Amazon account and a Kindle device. Once the reader is on the website, it’s easy to buy: one click. It applies for the other online stores too, more...
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